heeeeere we again....

This whole situation with the economy is really getting stupid. I mean the media in North America is always exaggerating the crap out of every situation... so that's no surprise. But while they keep bringing up the middle class about their excessive shopping habits they continually fail to mention the fact that it's the middle class that

big fight

I'm not exactly in the mood to write. Had a huge fight with a friend..and out of no where. I did not see it coming. Friends are such pests. Everyone secretly knows it's true.

Anyway, here's a 2008 election campaign ad I'd like to share because I LOVE IT, and I the cow ad is supposed to tell you that "Your teeth can hide many things" At first I was like AHAHAHHA....but now I think it's a desperate ad.

But then I'm in a bad mood.

shes broke, but its ok....she hates california, its cold and its damp
THAT'S WHY THE LADY IS A TRAMP....da da dada...

A question has been on my mind for a while now. Whether you're in creative, account or business in advertising and you get that brief...are you supposed to sit there in your chair and think you wanna change consumer behavior? Or SIMPLY WIN AN AWARD?? I mean, there are cases where both happen, but if you pay close attention...even the best agencies do some campaigns that seem to only want to sell. Then they have other campaigns where it's clearly more about the artistic appeal of it than business; meaning it may not have brought in amazing profits for the client but it won beeeeautiful shiny awards :).

I just find it very interesting... because it somehow can decide the fate or your creative. It shouldn't, but I feel like if you have to bring in a 25% profit for the customer versus win an award the creative can go into two very different directions.

Besides that, what can I say? We're almost done. As excited we all may be I don't think it will sink in until late March. I have a feeling at one moment it'll just be like...holy sh*t.. I don't go to school anymore. That's me, always with the drama.

I tend to look for talented people with no interest in advertising. They're often exes. I've hired an ex-architect, an ex-comedy writer, an ex-engineering with a PhD in psychology, and an ex- pyrotechnician. One guy had a clothing label, and a couple of years ago I just missed hiring a Swedish team with their own brand of breath mints. People like that don't just put their thoughts in portfolios for other to admire: They have enough faith in their own ideas to make them real. - Brian Miller.

That was from a creative director who was asked "What he looks for in juniors," taken from the book "Pick Me"

I loved reading this so much. It almost gives you a slap in the face, especially at this time when 80% of the time I feel like I'm thinking about my portfolio and pretty much neglecting my writing.

Is it just me or is time going by slower than usual? It's usually going too fast. Anyway, sooo disappointed that we didn't get to see Nancy Vonk. I don't know who else is disappointed. She sounds smart and genuine in her book, and she's also intimidating in a good way.

Anyway, since I've been working more on web stuff I've come to appreciate being able to draw and develop graphics, especially for layouts. I mean I'm trying to stop going on gettyimages to look for photographs, and try other styles.

I just recently learned how to draw perspective pictures. I had to draw a living room and a kitchen. It felt so amazing because I was never a talented artist. Taking this work shop was one of the best things I've ever done and I hope I get out of the habit of just wanting to find pictures.

Well hello,
it's been a BIG FEW DAYS. So many things have been happening. I haven't been writing because as MUCH as I love to write, everything was so hectic that even when I came to write I was so tired so my blog would've been reeeeally boring.

Anyway, so I've been researchin Dubai for HOURS and hours for the past few weeks. It turns out that if you go there to LOOK for a job, it's going to be hell since rent is very very expensive. However, if they see my work while I'm here and I get hired, or transfered from a certain company there's an 85% chance that they'll offer me a furnished house UP TO 6 MONTHS, until I get my own place.

Also, one should try their best to BUY an apartment/house versus renting one. Buying is much cheaper in the long run. I've never been there, which is weird because it's so close to my home lol. All I can say about advertising is that I'm really busy with the portfolio :) I'm too exhausted to explain :p

Ahhhhh, 3 more weeks....????? Really???

IMC?

Besides my portfolio, I'm thinking of taking some of my IMC work to my next interview.
Maybe that seems silly, but I took both IMC's this year really seriously in terms of focusing on the target market, buying behaviour and what the brand "needs." I enjoyed it so much that I spent HOURS doing the reports LOL. So, I've been preparing the ones I wanna take in and I'm excited because I want to show them that I don't JUST have to do Advertising.

I'm 21 so I'm not going to be strict on a career path since I don't know what's out there for me.

The only thing I'm certain about is doing my scriptwriting class for the rest of my life......? and.....
hmmm... Here's a part of an old song I love, written by John Lennon.

"There may not be much difference between Rockeffeller and you, if we hear you sing.
There may not be much difference between Rockeffeller and you, if we show our dreams"


-goodnight!