"Studies reveal that the gay community is quite open to innovation and is often considered A LAUNCH PAD for new trands in fashion, interior decoration, and music. Gays have better-than-average buying power and this market is an excellent testing ground for marketing experiments. The boxer shorts launched by Calvin Klein are just one example. Gay New York men first adopted this kind of underwear, before heterosexual men jumped on the wagon. "

I was reading this through one of my Marketing books, and it's so interesting because I don't think that we've worked on a gay target market at school. It's especially interesting to learn that they're a "testing ground" type of market. It's interesting that we havent' studied them before, because they seem to have a spontaneous outlook.